Apple Rides iPhone 12 Sales to Become Top Smartphone Vendor in Q4 2020: Gartner

Robust gross sales of iPhone 12 fashions lifted Apple to the highest of the worldwide smartphone market within the fourth quarter, a survey confirmed Monday.

The report by market tracker Gartner confirmed Apple offered some 79.9 million iPhone fashions within the closing three months of the yr – a 15 % surge from a yr earlier – to leapfrog Samsung in gross sales in a worldwide smartphone market which shrank by some 5.4 %.

The California large captured 20.8 % of the market to take the highest spot for the primary time because the fourth quarter of 2016, in keeping with Gartner. 

Samsung noticed an 11.8 % dip in gross sales to 62.1 million items within the interval, giving the South Korean firm 16.2 % of the worldwide market.

The general market was harm by world client warning, with the declines restricted by the introduction of latest 5G handsets, Gartner analysts mentioned.

“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimised the market decline within the fourth quarter of 2020,” mentioned Anshul Gupta, senior analysis director at Gartner.

“Whilst customers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”

China-based Xiaomi and Oppo held the third and fourth locations with 11.3 and eight.9 %, respectively.

Huawei, the Chinese language agency hammered by sanctions limiting its entry to US expertise, fell to fifth place with 8.9 %, in keeping with the survey.

For the complete yr, the market suffered a hefty 12.5 % drop as gross sales dipped to 1.3 billion items, the survey confirmed. Samsung remained the highest vendor for the yr with an 18.8 % share, forward of Apple’s 14.8 %.

Is Samsung Galaxy S21+ the proper flagship for many Indians? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.

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